Already making sales online and want to increase them? It's time to tap into the power of User Experience! This is no secret knowledge and will be useful to anyone who wants to run an e-commerce-based online business. Make it so that from the page of your online store users do not want to leave, and each of their visits ends with a purchase. This time we won't explore the ins and outs of dropshipping, but we will introduce you to ways to increase conversions using your website's full potential.
UX works for every e-commerce site
Whether your store sells socks, cosmetics or leather goods, the experience of the users who access it will always be paramount from a marketing and sales perspective. It turns out that the leather goods wholesaler you work with can provide you with the best products, and your sales will not grow at all. Neglected website design and UX can be the reasons for this situation. That's why it's worth looking into them before it's too late. A leather goods exporter may stand on its eyelashes, but the effort will come to nothing when the online store fails the user at every traffic jam. Don't let this type of situation happen!
What does User Experience mean ?
The term User Experience is derived from the English language and refers to the overall experience of Internet users while shopping on your site. The application of UX principles and proven design practices is primarily aimed at increasing user satisfaction with your e-commerce site. A well-executed design will encourage a potential customer to stay on the site and mobilize them to make a purchase. In addition, it positively affects the perception of your brand. Neglected e-commerce sites whose design resembles the style of the 1990s are a deterrent... Your site to sell must be modern and intuitive. UX expertise helps in this task.
A leather goods store that retains customers
Are you doing ads within Google Ads? Or do you rely on social media advertising? Take a look at its results. How high is your rejection rate? If it doesn't reach a low level then you have a big problem. A website rejection rate means losing a potential customer. It can have several causes. They will not necessarily lie in the low attractiveness of the advertising creation or the quality of the proposed plating products... If the user, when entering the site, feels confused and does not know where to click to learn about the details of the offer or place an order you need to change this. Thanks to UX, potential customers clicking on ads will know what action to take when entering your online store website. They will seamlessly go through the buying process using the site's clear template.
Principles of good UX to follow to sell more
A dropshipping plating wholesaler will regularly deliver goods to customers. Your task, on the other hand, is to make the sales process attractive and simple.
You need to know your target audience well in order to create communications that will convince them to buy your leather goods. Choosing the right language will help you create effective ad content and good copy on your e-commerce site. Step into the shoes of a potential customer and learn about their needs and expectations. Create a shopping process on the site that is clear to him.
Carefully study the sites of other e-stores looking for solutions that are worth imitating. Taking inspiration and catching the most interesting ideas will help you put up the perfect site for your online store.
Be sure to make the site responsive. This has been a standard for many years now. Your store should work smoothly on both mobile devices and computers. Did you know that up to half of your store's users may come just from clicks on the phone ? Also focus on the loading speed of your website and its individual pages. Time is of the utmost importance to Internet users, they want to do everything quickly. Test the transaction process first and foremost. Carefully check that nothing complicates it.
The already mentioned easy navigation of the store is important. The user must not get lost on the site if he is to actually buy something on it. Short and clear messages and as little complication of the e-store navigation as possible give the chance for higher sales.
Do not forget about valuable content, i.e. content that influences not only the positioning of the site, but also the interest of the audience. It is worthwhile to additionally maintain an e-shop blog, where you will educate your customers and thus bring them closer to both your offer and your brand values.
You will find more than one expert on the market who specializes in UX. It's worth enlisting his help when building your online store's website. Before the perfect leather goods wholesaler comes along, take care of the site's design and functionality. This way you will be sure that by selling high-quality goods (such as those from WholesaleGalanter.co.uk) you will reach a group of interested customers.