Running a leather goods store blog without secrets. Check out what you should know!
Selling on the Internet , it is worth taking advantage of the sales potential of blogs. With regular publications, you can bring your offer closer to potential customers. Articles can also serve an educational function, carrying added value for readers. A blog is a great tool for creating your store's brand image, so it's worth knowing how to maintain it. Selling leather goods from Wholesale Galanter can become even easier when you start taking care of interesting publications. Check out how to write to make them want to read and buy.
3 reasons why you should have an online store blog
Since you should take the time to write interesting texts to promote your store, find out what other benefits consistent blogging will bring. Many of them may be less obvious than you think. People who are just entering the world of blogging often don't realize how important blogging is for brand development.
First, gaining new traffic to the site
Interesting content will arouse the interest of Internet users, and this translates into attracting new users to your store's website. Leather goods can be described from different angles. Texts about the care of elegant handbags or wallets will catch the eye of many people. So will articles touching on the subject of fakes. You may find that through your blog you will start to reach people who were not caught by your email marketing or paid ads.
Second, build your site's search engine visibility
By blogging, you are building an SEO base. Using the right phrases and linking, you promote your store online. Thanks to SEO, the next group of customers has a chance to learn about the existence of your store from the search engine itself!
Third, build the image of an expert - gain the trust of your customers.
A blog can sell, as more than one leather goods store cooperating with Wholesale Galanter has already proved. According to research conducted by Stratabeat, 80% of online shoppers prefer to suggest the content of articles rather than advertising when learning about a company's assortment and offerings. After all, it's from experts that one buys most readily! That's why you should use regular publications to develop just such an image. Create articles not only of a sales nature, but above all of an advisory nature. Thanks to them you have a chance to gain the interest of customers, whom you reassure that they are buying quality goods from a professional brand/shop.
How to promote and distribute content about leather goods?
Just writing interesting content is not enough to attract an audience? It happens that fresh blogs need support in article distribution. Therefore, boldly use any channels with which you can reach a potential customer. You can promote a blog entry:
- in the store's social media;
- in newsletters;
- as part of sponsored texts on other portals and blogs;
- through Google Ads;
- through guest posts on industry forums and groups in the case of Facebook.
You will quickly notice that taking these actions will translate into an increase in user traffic to your site and the number of text views.
Learn about a set of tools that will make your blog easier to maintain
Regular blogging is a challenge that can be tackled when running an online leather goods store. However, you need to equip yourself with the right tools to make it easier. The list of article ideas can eventually run out, so at such moments it is worth reaching for Google Trends. This is a free tool that allows you to track trends and topics of interest among leather goods fans. The Buzzsumo tool also works in a similar way, thanks to it you can check the most popular topics on the web. In this way, you have the opportunity to create content tailored to the current interests of Internet users.
Keeping an eye on the timeliness and regularity of blogging is not always easy. Using the support of an application, such as Trello, it will be much easier for you to manage tasks in running an online leather goods store. If you work with a team - test Asana, which allows you to track the progress of individual tasks.
Product photos are a must have for blog posts promoting your assortment. However, there may be times when you need other images or photographs. Reach out then to free stock photos. We recommend Pixabay, Pexels, Unsplash.
We hope you find this post useful and helpful in working on your blog content. You can write a lot about leather goods, as you will see for yourself.