Working with various online stores, we keep up to date with advertising trends. It is no novelty to run advertising campaigns on social media, but is it really worth it? The e-commerce industry is constantly evolving and looking for new ways to reach customers. Wholesale Galanter, with hundreds of products based on the dropshipping cooperation model, is part of many e-businesses. What role do Facebook or Instagram ads play in it? Let's find out!
What is it about running advertising campaigns on social media?
The ads we see on social media are designed to encourage the viewer to visit, for example, the website of an online leather goods store. They not only help to sell products, but also advertise the very brand of a particular e-shop.
Using the mechanism of targeting ads to the appropriate audience groups, we can reach customers who are potentially interested in our handbags, wallets, backpacks or briefcases. Each published ad will be charged to your credit card, which must be connected to the advertising system of your choice (e.g. Facebook). You have the ability to target ads by age, gender, location, interests, occupation and many other demographic and behavioral factors.
Advertising on social media today has more clout than classic ads in newspapers, radio, or television. All this is because our lives are increasingly moving into the online sphere. The e-commerce boom is underway, and it is worth taking advantage of this moment by reaching out to customers via Facebook, Instagram and other social media platforms with an advertisement of the haberdashery being sold. This is a popular form of advertising used by both small and large online stores.
Preparation of ads is very intuitive. The wizard will guide you step by step through the entire configuration of the campaign. There are also various billing systems for their implementation. Among the most commonly used are:
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fee for ad displays - the more times your ad is displayed, the higher the fee you will incur;
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a charge in the PPC model, or Pay Per Clik - where fees are charged for each click on an ad, which involves transferring a potential customer to the online store's website.
We particularly recommend the second form of billing. Here you are sure that the recipient of the ad interacts with your site and there is a good chance that they will see a sales offer and a conversion will occur.
Benefits of running social media advertising campaigns
If you want to run a social media ad, you don't have to have a huge marketing budget. A few hundred zlotys is enough to implement an effective campaign. You have the ability to fully control the budget you spend. Facebook's advertising system, which also supports ads on Instagram, has appropriate limits. You can set the amount to be spent within a specific daily limit.
The most important of the benefits of advertising leather goods on social media is the ability to target their audience groups. You don't have to waste money on implementing a campaign that no potential customer will be interested in. Here you have the opportunity to specify the addressees of the entire campaign. You have the opportunity to control the course of the entire campaign, thanks to observing its results. Analyzing the effects, you can quickly change the target group or make changes in the content of the ad itself improving it. In the case of classic forms of advertising you would not have such freedom of action.
Based on the observation of activities carried out by online stores cooperating with Wholesale Galanter, we believe that it is definitely worthwhile to support sales by running social media campaigns. It's a proven way to advertise leather goods and build awareness of your online store among a group of potential customers. When focusing on online sales, it is advisable to take advantage of the potential that online ads have. In addition to social media campaigns, it is advisable to additionally focus on Google Ads campaigns. This is another channel to reach the online customer.